SOCIAL MEDIA CONTENT CREATOR – BRINGING NEW BRAND TO LIFE

Calling all freelance creative social media content creators? Are you eager to put your skills to work to help a local, established, woman-owned group fitness studio to up its marketing game so more people discover how to get and stay fit within this unique fitness community?

This is a rare and fun opportunity to support a small business who has just updated its brand strategy to bring its new personality to life. You will get to create and generate authentic and compelling social media initiatives across different platforms to connect with new audiences and engage our existing base while promoting our program and brand.

The role comes with lots of autonomy and the ideal candidate will work with the team and bring fresh ideas, creativity and inspiration to drive the social media strategy and generate relevant and tailored content for the target audiences. Over time, the role may also be engaged in other digital strategies such as ad buying and driving traffic and conversions on the website.

Who are we?

Community Fitness is an 18-year-old fitness studio that focuses on group fitness exercises with a long-term vision to strengthen and enrich our community. What sets us apart is that we have a distinctive mix of high-energy group fitness classes, with a speciality in dance classes (hip hop, urban, latin, burlesque) as well as weight training, strength building, pilates, barre, yoga and stretching & relaxation – all set in a state-of-the-art studio with a quality A/V system. Our instructors have professional backgrounds as former athletes, coaches, dancers and choreographers and have joined our team from all over the world. Plus, we have been recording our classes for four years to offer a virtual program with over 1,000 videos on-demand. But our secret sauce is our welcoming and supportive environment where people enjoy their workout as much as getting to meet and connect with others.

New owners took over the business last year from the founder because they believe in the remarkable power and potential of the studio. They have invested in a brand strategy and have a team working to design and realize the brand in the studio facilities, update the website, etc. We are excited to expand the small team to engage its customer base and help others learn about this premier fitness gem in the Ravenna neighborhood.

Responsibilities

• Developing an overall social media plan that creates brand awareness and brings in new customers

• Creating content (e.g., reels, stories, surveys, training videos) that is interesting and relevant to the target audiences, consistent with brand positioning, and promotes business initiatives (e.g., workshops, quote of the month)

• Scheduling posts so they are released consistently throughout the week

• Engaging in ad busying and, if time allows, optimization of traffic and search performance of website

• Analyzing performance data to determine what types of content and approaches are resonating and make adjustments

Skills & Qualifications

• You have experience in creating and curating content and posting social media initiatives with different social media platforms (Instagram, Facebook, YouTube, TikTok) as well as familiarity with tools such as Canva

• You have experience or strong commitment to learning how to implement ad buying and digital marketing strategies such as search optimization

• You are a self-starter, positive, and creative individual who is also a problem-solver, detail oriented, a good multi-tasker, stays organized and hits deadlines

• You have ideas about how to take a brand and create a tone, image, etc. to bring it to life

• You enjoy evaluating the performance of posts and staying up-to-date on trends and innovations to test and try new approaches

• You have strong communication skills in order to liaise with multiple stakeholders (staff, clients) but are happy to work independently

• You have sound knowledge of the English language

Time: 10-15 hours/week (part-time; flexible; work at home) with potential for more hours based upon business success; seeking commitment of at least 4 months

Rate: $20-25/hour depending upon experience

Benefits: Free in-studio and virtual membership to the studio

If you are interested in joining our team, please send your resume to jobs@communityfitness.com, share why this particular role grabs you, and – if possible – an example of a post of which you are proud.